I also want to make an important point regarding information sent to the media. When responding to the media, Watchtower will likely use "theocratic warfare" to deny or mask the whole truth regarding issues like shunning of those who disassociate.
It's very important then that the media receive documented evidence from Watchtower's own literature, to substantiate the issues mentioned in the letter. That way the media will get to see that the protesters are speaking The Truth about The Truth, while Watchtower is behaving like a spinning politician.